Write Research has been nominated for an award in the prestigious North East Business Awards for 2007.
Due to our ongoing expansion, we wish to appoint a dynamic Business Unit Director to join our vibrant Client Delivery division.
Our People
graduate recruitment - vacancies
Marketing Database Executive
MAIN FUNCTION OF THE JOB
- The management of Write Research and Smart Public’s databases and direct marketing campaigns in line with sales and marketing strategy.
KEY DATABASE RESPONSIBILITIES
- The acquisition of database intelligence and information: right people in right companies for the purpose of segmentation and targeting.
- The project management of all direct marketing campaigns in line with current and future marketing tactics and strategy.
- The cleansing and mining of database information.
KEY RESEARCH DUTIES
- The correct utilisation of the company’s research tools to provide solutions to group sales and marketing intelligence and information needs
- The proper volume and balance of phone, internet and directory usage
- The ability to manage multiple direct marketing campaigns through proper delegation, prioritisation and time management
- The management of quality control of all external and internal written communications in line with our continuous improvement strategy.
- The management of quality control mechanics for all external marketing tools in line with our continuous improvement strategy.
