Our People

leadership team
Paul Ryder – Head of Business Development
A specialist in Market Research and Marketing Communications Strategy, Paul has extensive public sector experience having previously held positions of Head of Marketing with New College Durham. Recognising the challenges facing personnel departments in public sector organisations, Paul set up Smart Public as a specialist division of the already successful award winning private sector research company, Write Research.
Paul graduated in Business Studies from the University of Northumbria, where he also completed a Chartered Institute of Marketing Postgraduate Diploma in Marketing, finishing with an MBA from the University of Durham Business School. Paul has also lectured at in Marketing at both New College Durham and Durham University. He is also a school governor.

Write Research has been nominated for an award in the prestigious North East Business Awards for 2007.

